This is the Spring 2012 syllabus and collaborative weblog for the course J 176: Media Fluency for the Digital Age, a production of the School of Journalism & Mass Communication at the University of Wisconsin-Madison. Students should feel free to comment on any posting!
Tuesday, February 7, 2012
How to get more hits on your site with less content
There's a terrible stereotype about Web editors, that we just care about traffic. Page views, unique visitors, clicks, hits, eyeballs, drivebys, furtive peeks, longing glances and everything in between.
And it's true!
Except I'm here to tell you that there's no easy trick, no gimmick, to draw people to read your Website. Trust me, we've tried.
So what finally worked in the end?
We've tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere. We're actually publishing, on average, roughly one-third fewer posts on Salon than we were a year ago (from 848 to 572 in December; 943 to 602 in January). So: 33 percent fewer posts; 40 percent greater traffic.
It sounds simple, maybe obvious, but: We've gone back to our primary mission and have been focusing on originality. And it's working.
Check out the full post here and tell me what you think.