Quick link: Click here to access the readings.  (Requires UW NetID validation.)

Each of the readings for the course is available in a $35 non-profit, recycled paper, xeroxed course reader from ASM StudentPrint (right next door to Vilas Hall, on the 3rd floor of the student services tower).  It is important to purchase the reader so that (1) you can easily bring the readings to class, on the bus, to the Rathskellar, or wherever you like to study, and (2) you can mark up the readings with highlighting, annotation, questions, and other active annotations.  All of the money for the reader goes to printing costs and student wages; none of it goes to me.

However, I know that it is also useful to have the readings accessible online, especially if you are referring to them in the context of group blog work or group studying for exams.  Therefore, 24 hours after each discussion section, I will post that week's reading as a PDF to a special shared MyWebSpace folder.  (Please note that you will need to enter your UW NetID and password to access this folder, since according to copyright "fair use" practices, I cannot make these readings available to outside individuals without paying hefty royalty fees.) 

I will also upload optional readings to this folder, which you may peruse as you like.


  • Dan Gillmor, “Principles for a new media literacy,” Berkman Center for Internet & Society (2008).
  • Mindy McAdams, “Reporter’s guide to multimedia proficiency,” University of Florida College of Journalism & Communications (2009).


  • Langdon Winner, “Who will we be in cyberspace?” The Information Society 12 (1996).
  • James Fallows, “Learning to love the (shallow, divisive, unreliable) new media,” The Atlantic (April 2011).

Amateur media and new media

  • Stephen Dumcombe, “Zines” and “Consumption,” in Notes from Underground: Zines and the Politics of Alternative Culture (1997).
  • Christina Dunbar-Hester, “‘Free the spectrum!’  Activist encounters with old and new media technology,” New Media & Society 11 (2009).

The blogosphere

  • Paul Levinson, “Blogging,” in New New Media (2009).
  • Lori Kido Lopez, “The radical act of ‘mommy blogging’: Redefining motherhood through the blogosphere,” New Media & Society 11 (2009).

Wiki labor

  • Clay Shirky, “Personal motivation meets collaborative production,” in Here Comes Everybody: The Power of Organizing Without Organizations (2008).
  • Daniel Kreiss, Megan Finn and Fred Turner, “The limits of peer production: Some reminders from Max Weber for the network society,” New Media & Society 13 (2011).

The wisdom of crowds?

  • Roy Rosenzweig, “Can history be open source?  Wikipedia and the future of the past,” Journal of American History 93 (2006).
  • Sabine Niederer and José van Dijck, “Wisdom of the crowd or technicity of content?  Wikipedia as a sociotechnical system,” New Media & Society 12 (2010).

The search engine

  • Alex Wright, “The web that wasn’t,” in Glut: Mastering Information through the Ages (2007).
  • Evgeny Morozov, “Don’t be evil,” The New Republic (August 04, 2011).

Online revenue

  • Fernando Bermejo, “Audience manufacture in historical perspective: From broadcasting to Google,” New Media & Society 11 (2009).
  • Ira Basen, “Age of the algorithm,” Maisonneuve (May 09, 2011).

Intellectual property

  • Marc Garcelon, “An information commons?  Creative Commons and public access to cultural creations,” New Media & Society 11 (2009).
  • Lawrence Lessig, “For the love of culture,” The New Republic (January 26, 2010).

Do-it-yourself education?

  • Kevin Carey, “College for $99 a month,” Washington Monthly (September/October 2009).
  • Anya Kamenetz, “The Edupunks’ Guide to a DIY Credential,” Bill & Melinda Gates Foundation (2011).

Virtual community

  • Barry Wellman and Milena Gulia, “Virtual communities as communities,” in Marc A. Smith and Peter Kollock, eds., Communities in Cyberspace (1999).
  • Duncan Watts, "Small worlds," in Six Degrees: The Science of a Connected Age (2003).

The social network

  • Zizi Papacharissi, “The virtual geographies of social networks: A comparative analysis of Facebook, LinkedIn and ASmallWorld,” New Media & Society 11 (2009).
  • Jose Antonio Vargas, “The face of Facebook,” The New Yorker (September 20, 2010).

Identity and privacy

  • S. Craig Watkins, “Digital Gates: How race and class distinctions are shaping the digital world,” in The Young and the Digital (2009).
  • Eli Pariser, “The You Loop,” in The Filter Bubble: What the Internet is Hiding from You (2011).

The revolution will not be televised?

  • Steve Coll, “The Internet: For better or for worse,” New York Review of Books (April 07, 2011).
  • Roland Flamini, “Turmoil in the Arab World,” CQ Researcher (2011).