Of course, this is something that mainstream news sources — as well as other user-generated blogs — have been doing for a long time: mining the blogosphere for interesting insights, provocations, and gossip and appropriating them for their own analytical and promotional purposes. I suppose having the blog providers themselves do this as well shouldn't be surprising, right?The popular social blogging site Tumblr is hiring writers and editors to cover the world of Tumblr.Writers and editors will cover the content of Tumblr blogs and their creators, with the idea of keeping users on the site longer.Chris Mohney, a senior vice president for content at BlackBook Media, will be the site’s editor in chief. Jessica Bennett, a senior writer and editor at Newsweek and The Daily Beast, will be the executive editor and, she said, a kind of Tumblr correspondent.“Basically, if Tumblr were a city of 42 million,” Ms. Bennett said, referring to the number of Tumblr blogs that exist, “I’m trying to figure out how we cover the ideas, themes and people who live in it.”Their work — both documenting the Tumblr service and marketing it to users — will appear on the Web site’s staff blog and on a separate part of tumblr.com that has not been set up yet, a Tumblr spokeswoman said Wednesday.The moves by Tumblr are one way to tap into all of the free content that users upload to social networking Web sites. Twitter, trying another way, recently created a section of its site that lists stories that are popular among its users, with links to articles and related Twitter messages. And Facebook recently hired Daniel Fletcher, a 2009 graduate of Northwestern University’s journalism school, to be its managing editor.
Thursday, February 2, 2012
Blogging systems hire journalists
A New York Times article today by Brian Stelter describes how major "user-generated content" social networking services like Tumblr, Twitter, and Facebook (basically different forms of blogging services, as far as I'm concerned) have begun to hire their own writers and journalists to highlight and promote the different kinds of information their users create. From the article: